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Potential consumers who are on the fence about buying from you might well be swayed by a well-placed opt-in offer for, say, complimentary shipping, or 10% of their first order. Even if they decide versus the purchase at that time, but do sign up for your opt-in offer, you've still added them to your database and they may select to return later to complete the sale.

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Check the phrasing of the copy, the position at which it appears on your website, and the circulation that visitors are directed through the procedure. A/B test various deals and see which ones yield a higher volume of sign-ups. Think about having the pop-up be activated by a website exit so visitors see it right before they're about the leave the page.

19. Grow Online Sales with Mobile Optimization The number of online companies with improperly developed, severely optimized "mobile" sites is fantastic.  Also Found Here  has already eclipsed desktop search in volume. If you don't want to leave sales on the table, it's essential that your website is optimized for mobile and not purely from a technical perspective.

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This might include a comprehensive overhaul of your checkout process (see tip # 18), or the design and launch of a totally separate mobile site. Amazon's mobile website is an outstanding example of how mobile ecommerce can (and arguably should) be done, but you don't need Amazon's resources to develop an engaging, easy to use experience for visitors on mobile.

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The harder it is for visitors to find and buy what they want, the most likely they are to abandon your site completely and take their business in other places. Pages ought to load near-instantaneously, and navigation needs to be sensible. Don't request too much info, only the bare minimum you require to either make the sale or market to prospects later.